Fundraising Archive

Six Online Fundraising Tools You May Have Never Heard Of

May 24, 2011
You got to give it to the social good entrepreneurs. Seemingly every week a new fundraising or cause awareness tool hits the Web for nonprofits to experiment with, and though donation processing fees must be applied or ads sold for these social enterprises to be sustainable, it’s...

Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

February 14, 2011
People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. Any day of the week and without hesitation. And though some reports claim that...

11 Holiday Gift Programs That Benefit Nonprofits and Make the World A Better Place :: 2010 Edition

November 9, 2010
Last year’s list of nonprofit holiday gift programs has been getting a lot traffic over the last two weeks thanks to Google searches. In addition to all those wonderful programs, I wrote up 11 more for 2010. Please use your purchasing power wisely and with compassion this...

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

March 24, 2010
“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009 For those 79% of...

What Your Nonprofit Needs to Know About GuideStar, Network for Good and Social Media Fundraising

January 20, 2010
1. Social media fundraising is built upon and empowered by the GuideStar database. 2. All 501c3’s in the United States have profiles on GuideStar. 3. Network for Good uses the GuideStar database to distribute online donations made on their website and on their partner websites. 4....

11 Holiday Gift Programs that Benefit Nonprofits and Make the World A Better Place :: 2009 Edition

November 18, 2009
If you are reading this now, then of the world’s 6.8 billion people, you are likely one of the lucky ones. You have Internet access, a computer, a roof over your head, and likely planning some holiday shopping this year. By spending consciously, your consumer power can...

Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment)

November 15, 2009
Recent studies have revealed that the vast majority of nonprofits do not know how to measure ROI (Return on Investment) from utilizing social media. Below are 5 simple, low-cost ways nonprofits can measure ROI with a minimal time investment of only a couple of hours a month....