Facebook Archive

Four Facebook Status Functions Your Nonprofit May Not Know About

June 19, 2013
Some of your best learning on social media occurs when you just start clicking around and see what happens. That’s how I discovered three of the four functions below and when I give in-person trainings on Facebook and demonstrate these functions (with the exception of hashtags since

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

June 13, 2013
There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter

12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness

April 22, 2013
Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger

Four Recent Facebook Upgrades That Nonprofits Need to Know About

April 3, 2013
Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. That said, some recent upgrades to Facebook Pages have a big impact upon your nonprofit’s presence on Facebook and with the site-wide launch of the new News Feed and Social Graph Search

HOW TO: Merge Your Nonprofit’s Facebook Community Page with Your Official Page

February 3, 2013
Most nonprofit’s have no idea that they likely have a Facebook Community Page. Launched in 2010, the purpose of community pages are still mostly unknown although a sound hypothesis would be that their existence is now connected to the recently launched Facebook Graph Search. The hope of many

Six Simple Ways Nonprofits Can Increase Their Exposure on Social Media

November 19, 2012
Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. That’s what social

HOW TO: Ensure Your Nonprofit’s Facebook Fans See All Your Posts

November 12, 2012
Except for a short test in 2009, your nonprofit’s Facebook Fans have never seen all your posts and as most of us have by now have realized, the percentage that do has gotten significantly smaller over time. The most recent changes to Facebook’s Edgerank has decreased the