Facebook Archive

ATTN Nonprofits: Facebook Now Recommends Pages in the News Feed

September 13, 2013
Facebook now also recommends pages in the news feed, but only if your nonprofit has opted-in to have your page recommended. Until today page recommendations only occurred when individuals liked a page, but now recommendations are also given when individuals like a status update in the news...

Five Online Fundraising Best Practices for Small NGOs in Developing Countries

September 10, 2013
Thanks to Microsoft Citizenship Asia Pacific, I’ve had the great honor to present a series of online fundraising and social media trainings to over three hundred non-governmental organizations (NGOs) throughout Asia Pacific over the last three years. The experience has made me acutely aware that access to...

Four Facebook Status Functions Your Nonprofit May Not Know About

June 19, 2013
Some of your best learning on social media occurs when you just start clicking around and see what happens. That’s how I discovered three of the four functions below and when I give in-person trainings on Facebook and demonstrate these functions (with the exception of hashtags since...

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

June 13, 2013
There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter...

12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness

April 22, 2013
Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger...

Four Recent Facebook Upgrades That Nonprofits Need to Know About

April 3, 2013
Hopefully your nonprofit has grown accustomed to the fact that Facebook is a constant work in progress. That said, some recent upgrades to Facebook Pages have a big impact upon your nonprofit’s presence on Facebook and with the site-wide launch of the new News Feed and Social Graph Search...

HOW TO: Merge Your Nonprofit’s Facebook Community Page with Your Official Page

February 3, 2013
Most nonprofit’s have no idea that they likely have a Facebook Community Page. Launched in 2010, the purpose of community pages are still mostly unknown although a sound hypothesis would be that their existence is now connected to the recently launched Facebook Graph Search. The hope of many...