With 10.4 million registered users, Pinterest hit the 10 million-user benchmark last week making it the fastest growing website ever. My theory on why Pinterest has become so popular so fast is that it has arrived at at time when people are increasing becoming overwhelmed by the volume of tweets, status updates, and “Breaking News!” being thrown at them...
At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. Each item on the list is discussed in the book and some items won’t make sense unless you have read the book, but most will. I hope you find it useful....
As a follow-up to Google+ Best Practices for Nonprofits and 22 Must-Circle Nonprofit Bloggers and Resources on Google+, below are 22 nonprofits that are regularly using Google+ effectively to engage and inspire the Google+ community. As traffic continues to grow, new tools and functionality are added almost daily. Google+ is definitely a work in progress. Most nonprofits are still...
There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. The truth is I think it has only...
Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. Though Facebook had gone public nine months previous, Facebook Groups were only...
How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. However, from browsing more than 80,000 nonprofits on Twitter over the last three years, the vast majority of nonprofits follow...
In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. My guess is that many of those bloggers and journalists have reconsidered now that the initial buzz and euphoria about Google+ has subsided (especially considering that the Google+ brand...
For all the buzz about new media in the nonprofit sector, it is somewhat surprising how few nonprofits have integrated their new media campaigns into one of the most important pages on their website – the “Thank You for Your Donation!” landing page. That is, the page your donors land on after making a donation. Donors pay a lot...
The following is an excerpt from the newly released Social Media for Social Good: A How-To Guide for Nonprofits and was published in the September 2011 edition of Fundraising Success Magazine (@frsuccess). However, do to word count constraints the content below is not in its full entirety. In the book, this section (taken from Chapter 2) is twice the...
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. So much so that many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years. 1. 2dCode...
No doubt. I absolutely believe in the power of the Internet and social media to foster social good and create social change, and I’ve written plenty of blog posts that say as much, but I’d be remiss if I didn’t also acknowledge that the rise of the Social Web has created some very real and serious challenges for the...
The average Internet user today is barraged with a constant stream of messages in the form of tweets, status updates, shouts, bulletins, e-mail, and “Breaking News!” Social media is not only changing how we communicate online, but it’s also changing how our brains process information. That said, nonprofits would be wise to consider the effect of the Social Web...
At about the time I quit working for the day (6pm in Missouri, USA), nonprofits in New Zealand, Australia, and Asia are coming online for another work day. Then, over the next 12 hours, on comes nonprofits in India, the Middle East, Africa, and Europe. It’s amazing what happens on Twitter during our off hours and while we are...