Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. Using the Wayback Machine – a website that allows you to view archived screenshots of your website all the way back to 1996, below is an exploration of how the World Wildlife Fund’s website and online...
Each year I select 31 Favorite Nonprofits to which I donate 10% of my webinar income. Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications. That said, over the last few days...
Many nonprofits need social media training – they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified. Unless you study...
A long overdue follow up to my post on 29 Nonprofit Bloggers to Follow on Twitter, below are 29 nonprofit resources that tweet regularly on subjects ranging from fundraising to social media to mobile communications. Of course, there are many other resources deserving of being listed – if you would like to add one, please do so in a...
In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It’s so easy to get consumed with and exhausted by the intense volume of content and social media advice posted on the...
Every month Nonprofit Tech 2.0 creates and tweets (three times only) a TwtPoll related to nonprofit tech. Hardly thorough as a research method, the TwtPolls do however present some basic information about what trends were popular in 2012 and clues as to which #NPTech trends should be prioritized in 2013. Pay particular attention to TwtPolls with high numbers of...
Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. That’s what social media marketing is and the premise upon which all social media strategies...
Mashable wrote up thorough post on Instagram’s new profile pages for Desktop last week, but I wanted to emphasize four points useful for nonprofits: 1) The photos in banner across the top of the new profiles are automatically generated from the photos you have uploaded using Instagram’s mobile apps. 2) Under “Edit Profile” in both the mobile apps and...
For those nonprofits that have claimed their LinkedIn Company Page, today the site rolled out a new design that you’ll want to upgrade to much sooner than later. Slowly but surely company pages have been improving since their launch in November 2010, and with this new design they now have a real possibility of moving up the list of...
The Social Media for Nonprofit Organizations LinkedIn Group reached 40,000 members today – a benchmark that took three years, 323 days, and countless clicks of “Flag as Promotion” and “Block & Delete” to keep the group as spam free as possible and on its trajectory of growth. Nothing kills an online community faster than spam (think Myspace) and LinkedIn...
I wanted to give some encouragement to all the small and medium-sized nonprofits out there on the Social Web that tweet, share and post regularly with the hope of growing their communities and inspiring social good – some feedback I received last week from Line Storgaard-Conley, Director of Digital and Social Media Strategy at Safe Kids Worldwide: Remember back when you...
The 50 nonprofits listed below are tackling some of the most important economic, social and political issues of our time. They are active in our communities, in our schools, and have valuable knowledge and experience that our nation’s elected officials could learn from and be inspired by, and yet very few U.S. politicians follow any nonprofits on Twitter. They...
For the mobile social media manager, Instagram is a must-download photo-sharing smartphone app – and with more than 80 million users who to date have shared over four billion photos – its quickly becoming a community that early adopter nonprofits have added to their regular list of must-do’s. The social networking component of Instagram is smartphone-based and most of the interactions...