The launch of the .NGO and .ONG domains will change how nonprofits, charities, NGOs, and ONGs worldwide use the Internet for branding for decades to come. To help NGOs understand how and why, the webinar below was presented by Heather Mansfield on December 13, 2016 to 230 NGO staff. The webinar highlighted how how the .NGO and .ONG domains and their...
Twitter is experimenting with allowing certain nonprofits to accept donations directly through tweets. Like how only a select few nonprofits had access to Facebook’s early launch of their Facebook Fundraising Tools, only a select few nonprofits currently have access to Twitter Donations. It is unclear if Twitter has plans to provide access to more nonprofits in the near future,...
In the spirit of year-end giving, Name.com is offering .NGO domains for only $.99 through the end of 2016. If your NGO, nonprofit, or charity has yet to protect your organization’s primary online brand (your .ORG website and email!) by registering it’s .NGO equivalent, then please let this $.99 offer finally propel you into taking action. Too many world-renowned...
The following is an excerpt from October-December 2016 Edition of AsianNGO Magazine. Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. The rapid rise of social media and its proliferation to every corner...
For nonprofits to succeed on social media, they have to be good at social media and that requires a clear understanding of how, when, and why individuals engage with nonprofits on social media. With a primary focus on blogging, Facebook, Twitter, and Instagram, the webinar content below was presented by Heather Mansfield on November 8, 2016 to 2,150 nonprofit...
Updated: View 2019 Holiday Shopping Guide The National Retail Federation estimates that U.S. households will spend an average of $935.58 this holiday season. That translates into billions of dollars in consumer spending that can empower philanthropy and social good. By shopping at any of the 30 online stores listed below, conscious and ethical consumers can channel some of their spending...
For environmentally friendly and socially conscious holiday shoppers that prefer to give donations to nonprofits as holiday gifts, the 20 holiday gift programs listed below are a good starting point for your holiday shopping. Ranging from wildlife conservation to refugee relief, tribute gifts make excellent holiday gifts for friends, family, and work colleagues. If you prefer to give traditional...
Twitter Moments as defined by Twitter are curated tweets collected into a story. First launched in October 2015 in partnership with a select few media partners, as of September 29 all Twitter users can now create Moments. For nonprofits active on Twitter, Moments are new way to showcase the best tweets about your event or campaign. Moments are meant predominately...
An Instagram Photo and Video Essay by Heather Mansfield For many years I’ve wanted to visit The Hague, Netherlands. ?? Known as the International City of Peace and Justice, there are more than 160 NGOs in Den Haag working to make the world a better place. I was in the Netherlands for the International Fundraising Congress (on behalf of OnGood.ngo) and without...
Written by Heather Mansfield who works as an Ambassador for the Public Interest Registry – the nonprofit operator of the .ORG, .NGO and .ONG domains. Unlike the .ORG domain which can be bought and used by any brand or individual, the new .NGO domain is only available for purchase by nonprofits, charities, and NGOs. Once bought, the nonprofit, charity, or...
The technology to donate online was launched in the late 1990’s and through a process of trial and error NGOs have slowly been able to build donor’s confidence in the technology and grow their online donor database. Today online donations make up an average of 7-10% of an NGO’s annual budget and online giving continues to grow – and...
According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feed through unpaid distribution and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly, or quarterly average organic reach....
Last week the Nonprofit Tech for Good Facebook Page reached the 100,000 fans. It took 8 years, 4 months, and 22 days. Growth slowed significantly in February 2016 to approximately 200 new likes a month whereas in the year previous new likes averaged 800 per month. Overall, the page took 100 months to reach 100,000 likes, thus it has an average...