Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices that includes a companion “Mobile and Social Fundraising Success Checklist” at the end of the book. For those who have purchased the ebook of Mobile for Good, it is impossible to use the checklist since ebooks are static in their...
To celebrate @NonprofitOrgs reaching 800,000 followers on Twitter, Nonprofit Tech for Good donated $800 to 32 nonprofits, specifically $25 each to the Africa Wildlife Foundation, Alley Cat Allies, Amazon CARES, Animal Defenders International, CARE, Conservation International, Doctors Without Borders, Dolphin Project, Elephant Sanctuary of Tennessee, Families Against Mandatory Minimums, Global Sanctuary for Elephants, Greenpeace, Human Rights Watch, International Anti-Poaching Foundation, International Fund for Animal Welfare, Mercy Corps, Mercy Ships, Natural Resources...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. All medium and large nonprofits with multiple chapters eventually experience a unique, but common problem in their mobile and social media campaigns. Quite often their chapters created Facebook Pages or Twitter accounts before the state, national, or international office was ready to move forward with...
Google research has revealed a 30% uptick in searches from August to September related to charitable giving. Your donors are currently in the process of deciding which organizations will be receiving their year-end donations. Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. Overall, the stats indicate a...
Most Recent Posts about Facebook Fundraising Tools: Facebook Fundraising Tools Now Allow Monthly Giving What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools For years nonprofits have hoped for the capability to accept donations through their Facebook Page and although Facebook recently added a “Donate Now” option to their call-to-action buttons, only a handful of partner nonprofits have...
Your nonprofit could have a wide variety of excellent blog content, but if your blog’s design doesn’t make a positive first impression, then few will read it – much less share it with their followers on social networks. The same is true with website and web articles. Today’s fast-scanning Internet users need online content that is visually appealing and easy to read on...
The average person worldwide has five social media accounts and spends an average of 1 hour and 40 minutes browsing these networks every day. In 2005 Facebook was only open to college students and professors, Twitter didn’t exist, and the iPhone was still in concept mode. The Internet was primarily a desktop PC or laptop experience and reading news and...
It is true that tweets with images receive more engagement, but how much more engagement depends on the quality of the images and if they are properly sized for Twitter (1024 x 512 pixels or a 2:1 aspect ratio). If your nonprofit is committed to maximizing engagement on Twitter, then you must create visually compelling call-to-action images for fundraising and...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofits are familiar with writing blog posts that provide program updates, tell success stories, comment on breaking news and current affairs, and promote calls to action. This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however,...
In 1985 the .ORG domain was released to the public along with .COM, .NET, .GOV and .EDU – the original top-level domains of the Internet. Over the next 30 years the .ORG domain would become the Internet home of the nonprofit sector worldwide and become synonymous with the term “nonprofit organization.” Consequently, in poll after poll conducted by the Public Interest...
The tweetchat occurred in May 6. You can view the highlights on Storify. Hashtag: #NGOtechchat Host: @NonprofitOrgs Featured Guests: @BrianCuteCEO of @PIRegistry and @OnGood After four years of planning and hard work, on May 6 the Public Interest Registry and OnGood will release the new .NGO and .ONG domains worldwide. This tweetchat will highlight three reasons why your NGO/nonprofit,/charity should register the...
The nonprofit sector has a large community of technology bloggers committed to helping nonprofits stay current on emerging trends in social media, online fundraising, and mobile technology. There are these 35 nonprofit marketing blogs and these 25 must-read nonprofit IT blogs as well as these 8 great nonprofit resources. You can also browse 300+ on Twitter at @nonprofitorgs/lists/bloggers-resources. Reading the official blogs of the...
There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. Gen Y) and Baby Boomers and a growing interest in Gen Z a.k.a. #Philanthrokids, but almost no analysis of Generation X (aged 35-50 years). As the first generation to donate online and the generation that pioneered web design, email, blogging, and online advocacy, ignoring Gen X is a...