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HOW TO: Report Live from Nonprofit Events and Conferences

May 4, 2014
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Another form of real-time communications is using mobile and social media to report live from your events and conferences. To do so effectively, you’ll need a staff person whose sole purpose is tweet, post, share, blog, photograph, record, and interview during the event. This person...

ATTN NGOs: .संगठन, .机构, & .opr Are Now Available

April 19, 2014
Public Interest Registry – the not-for-profit operator of the .org domain – has launched the first registration phase, known as the Sunrise Period (beginning April 22), for three new Internationalized Domain Names (IDNs). Qualified domain trademark holders can now submit applications for each of these three new domains, which translate to “organisation” or “institution” in non-Latin-based scripts – one...

4 Must-Know Features of the New Twitter Profile Design for Nonprofits

April 17, 2014
This week Twitter began its roll out of a new Twitter Profile design and at any moment your nonprofit’s Twitter Profile could have a completely different look and functionality. The new design is obviously more visual, but it also places more emphasis on the content that your followers have engaged with. If you aren’t getting engagement on Twitter (retweeted,...

Top 5 Instagram Best Practices for Nonprofits

April 14, 2014
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Owned by Facebook, Instagram is the largest mobile social network in the United States. With more than half its users outside the United States, Instagram is well-positioned to become more broadly used worldwide. The predominant age group of users is 18–29. At the time this...

5 Trends in Nonprofit Infographic Design

April 5, 2014
As the fiscal year comes to a close and nonprofits are currently crafting next year’s budget, adding a line item for infographic design would be a very wise investment. From print fundraising appeals to digital annuals reports to compelling storytelling through tweets and status updates, the social science of online behavior confirms again and again that messages are most...

7 Unique Fundraising Tools for Nonprofits

March 31, 2014
In Mobile for Good: A How-To Fundraising Guide for Nonprofits, a 40-hour work for a new media manager is outlined with five hours allotted weekly to experimenting with new online and mobile fundraising tools. The seven listed below are just the tip of the iceberg – and most of them are still in beta. Having just celebrated the 25th Anniversary of...

HOW TO: Engage 5 Generations of Donors and Supporters

March 25, 2014
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Seniors who came age during the era of print media still prefer print communications and charitable giving. The same is...

11 Nonprofit Professionals Share Social Media and Technology Advice for Nonprofits via Instagram Video

March 17, 2014
Thanks to a partnership with the Public Interest Registry, Heather Mansfield of Nonprofit Tech for Good was able to report live from the Nonprofit Technology Conference (#14NTC) last week in Washington, DC. Empowered with a tablet and smartphone, one of Heather’s first priorities was to reveal the faces and expertise behind some our favorite nonprofit brands. The results are below...

HOW TO: Host a Tweet Chat for Your Nonprofit

March 9, 2014
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The rise of Twitter has resulted in a new campaign awareness strategy and online event known as a tweet chat. Organized around the use of a hashtag, such as #HealthTalk or #PovertyChat, nonprofits worldwide are adding tweet chats to their editorial calendars. Scheduled to...

@NonprofitOrgs to Report Live from #14NTC

March 9, 2014
Through a partnership with the Public Interest Registry, Heather Mansfield of Nonprofit Tech for Good will be attending the Nonprofit Technology Conference (#14NTC) in order to report live and share the event in real-time with the @NonprofitOrgs community. The goals are: 1) To study how to report live effectively from a large scale, multiple day event using primarily Twitter, Instagram,...

Mobile for Good: A How-To Fundraising Guide for Nonprofits

March 2, 2014
Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good provides step-by-step how-tos and best practices...

11 Responsively Designed Nonprofit Websites to Study and Learn From

February 25, 2014
With 51% of Facebook’s referral traffic now coming from mobile and more than two-third’s of Twitter users being mobile, many nonprofits are finally starting to come to the realization that their social media campaigns are doomed unless they embrace a mobile-first approach to online communications and fundraising. Your nonprofit must now assume that the majority of website and blog content...

3 Mobile Compatible Nonprofit e-Newsletters to Subscribe To and Learn From

February 17, 2014
With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective. Unless your nonprofit embraces responsive design or mobile-first design aesthetics, your...