Research Archive

Announcing the 2021 Open Data Project!

March 2, 2021
Open data is the idea that some data should be freely available to everyone to use and republish as they wish. The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Based on the survey responses from the 2021 Global NGO Technology Survey, the 2021 Open...

Newly Released! The 2020 Global Trends in Giving Report

September 14, 2020
Now in its third edition, the 2020 Global Trends  in Giving Report provides 100+ donor benchmarks for NPOs, NGOs, and charities worldwide. The data reveal how donors prefer to give and engage with their favorite causes and charitable organizations. In addition to the global benchmarks, this year the benchmarks are also available for six regions: Africa Asia Australia and New...

26 Fundraising & Digital Marketing Research Reports for Nonprofits

April 29, 2020
The research reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your organization craft your next online fundraising and digital marketing strategy. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link...

Call for Partners! The 2020 Global Trends in Giving Report

October 8, 2019
January 10, 2020 Update: We have signed on 45 amazing partners worldwide for the 2020 Global Trends in Giving Report and the call for applications is now closed. Thank you! The third edition of the Global Trends in Giving Report (the sister report to the 2019 Global NGO Technology Report) will be published September 14, 2020, and for the first...

Newly Released in English, español, français e português! The 2019 Global NGO Technology Report

September 15, 2019
Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. This year the benchmarks are available for six regions: Africa Asia Australia and New Zealand Europe Latin America and the Caribbean The United States and...

23 Fundraising & Marketing Reports for Nonprofit Professionals Worldwide

April 5, 2019
The reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your organization craft your next online fundraising and marketing plan. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed are based...

Giving Trends in Kenya: How the Growth of Mobile Payments Are Transforming Community Giving

December 31, 2018
An Interview with Matt Roberts-Davies, General Manager of M-Changa – an official partner of the 2018 Global Trends in Giving Report. According to the International Center for Not-for-Profit Law, there are 6,500+ NGOs registered with the NGOs Coordination Board in Kenya. 1) From the outside, it appears that NGOs in Kenya do not have access to the traditional fundraising services that are so...

Giving Trends in Brazil: How Crowdfunding & Social Entrepreneurs Are Transforming the Nonprofit Sector

November 14, 2018
An Interview with Ruy Fortini, Founder and CEO of Doare and official partner of the 2018 Global Trends in Giving Report. According to the Institute of Applied Economic Research, there are 820,000 existing NGOs, also know as ONGs (organizaciónes no gubernamentales), in Brazil. 1) The Global Trends in Giving Report is meant to help the nonprofit sector better understand individual giving...

25 Global Trends in Giving That Nonprofits Need to Know

November 8, 2018
6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%), characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). These donors are most likely to support the causes of children and youth (15%), health...

6 Reasons Why People Do Not Give to Charity

October 10, 2018
7,106 people worldwide participated in the survey for the 2018 Global Trends in Giving Report. Of those, 1,049 responded that they had not given to charity within the last 12 months. Here are six reasons why: 1) 43% responded that they do not give to charity because they do not have the financial resources. 2) 20% volunteer in lieu of making...

Great News! The 2019 Global NGO Technology Report Has Secured Sponsorship

October 2, 2018
As production begins on the fourth edition of the Global NGO Technology Report, Nonprofit Tech for Good is thrilled to announce that a new sponsor has been secured. In early August 2018, Nonprofit Tech for Good published an open call for sponsors and after six weeks of interviews, Funraise (located in Long Beach, CA) has been selected as the...

The 2018 Global Trends in Giving Report Is Now Available for Download!

September 15, 2018
The 2018 Global Trends in Giving Report is based on the survey results of 6,057 donors worldwide and available for download in four languages – English, español, français, and português. Produced by Nonprofit Tech for Good, the report summarizes donor data across six continents about how online technology effects giving. The report also examines the impact of gender, generation,...

A Sneak Peek at Who Is Taking the 2018 Global Trends in Giving Survey

May 22, 2018
Inspiring people to take online surveys is tough! We are grateful to the 3,573 people who have taken the 2018 Global Trends In Giving Survey thus far. This year we are getting more participants from outside of the United States, but we definitely need more diversity in our survey respondents for the data to truly reflect the global donor...