By Grant Hensel, CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. But as part of this award, nonprofits are required to set up and maintain conversion tracking on...
By Doug Scott, the founder of Tectonic Video, a leading video agency for nonprofits. He and his team work with nonprofits across the U.S. and around the world to create award-winning videos that drive results. Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on...
By Kaley Aposporos, Content Writer at GoFundMe Charity In the nonprofit industry, we often hear the phrase “every dollar counts” or “together, we can make a big difference.” And there’s a reason for that. Time over time, we’ve seen what nonprofit communities can do when we rally together to support a cause. As large donors tighten their spending, you may be...
By Ines Alvergne, Content Marketing Specialist at Keela – a cloud-based CRM and fundraising platform that gives nonprofits powerful, intelligent tools to manage your donors, mobilize your volunteers, market your nonprofit, and raise more money. Your emails can do wonders in connecting people with your mission and raising money for your cause. But, you will quickly saturate your base of...
By Stephanie Kanak, Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. If you had a time machine and could go back to before coronavirus (COVID-19) impacted the world, how would you prepare? What would you do differently? We surveyed over 700 nonprofits to find out what advice they’d give themselves and...
By Christy Noel, Vice President of Digital Fundraising Services at MobileCause In the new world of social distancing and limited in-person gatherings, nonprofits everywhere are embracing virtual fundraising events and campaigns. Hosting virtual fundraising events is new to many nonprofits and can, therefore, make those in charge feel a bit intimidated, especially if they don’t define themselves as particularly...
By Grant Hensel, CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox. Although the program has been available...
By Rosemary O’Neill, CMO of Social Strata, makers of the Crowdstack community platform. COVID-19 has had some unexpected consequences for our work lives. On one hand, it’s stopped everyone in their tracks physically, hunkered down at home, unable to travel. On the other hand, it’s sped up our virtual lives like a runaway train. Between Zoom video calls, dozens...
By Katie Casillas, director of marketing at GolfStatus.org, an event management platform specifically for golf fundraisers. The challenges fundraisers face in the months ahead present a complicated outlook—especially for those with budgets that rely heavily on event revenue. Will venues be open? Will supporters be willing and able to attend? Will it be socially responsible to host an event? These are...
By Kaley Aposporos, Content Writer at GoFundMe Charity As a nonprofit, there are certain ways you can encourage your donors to use their phones for good. With these methods, your nonprofit can advocate for general philanthropy and altruism. In a few different instances, you can even point donors toward helping the cause that your nonprofit champions. Ready to get...
By Emily Rose Patz, Senior Copywriter at DonorPerfect Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Just plug your content into the placeholders, and you’re good to go. 1) Introduce your event theme with eye-catching imagery. Your first post should pop the most and inspire your supporters...
By Josh Kashorek, Director of Marketing at Journity, and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. But there are some...
By Jenna Davis, Content Writer at GoFundMe Charity – an easy-to-use platform that helps nonprofits raise money by offering robust fundraising features, such as custom branding, registration and ticketing, advanced data reporting, and customizable donate buttons. Just as online fundraising has evolved over the past decade, so have fundraising event ideas. Black tie galas and silent auctions will always be mainstays,...