Fundraising Archive

2022 Cause Awareness & Giving Day Calendar for Nonprofits

January 2, 2022
Cause awareness and giving days are powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List of Commemorative Months. January 17: Martin Luther King, Jr. Day...

How to Transform GivingTuesday & Year-End Donors into Monthly Donors

December 28, 2021
With GivingTuesday in November and year-end donations in December, January is a great time for nonprofits to focus on donor retention. GivingTuesday donors contributed an amazing $2.7 billion in 2021, however, most GivingTuesday donors are one-time donors. The same is true for year-end donations. While it might...

[DATA] 9 Popular Digital Fundraising Tools and How They Performed in 2021

December 26, 2021
The Open Data Project  seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. At the core of the project is the Global NGO Technology Survey and the data below is based on the survey responses of 1,576...

Why Nonprofits Need to Be Early Explorers of the Metaverse

December 19, 2021
The Metaverse is a broad term that encapsulates the next evolution of the internet. It is a digital reality – a cyberspace made up of multiple virtual worlds – that combines components of social media, gaming, virtual reality (VR), augmented reality (AR), cryptocurrencies, and non-fungible tokens (NFTs)....

Instagram Feed Fundraisers: What Nonprofits Need to Know

December 4, 2021
Meta has quietly announced that the Facebook Fundraiser functionality is being expanded to Instagram. If your nonprofit is eligible for Instagram Charitable Giving Tools, then your supporters can now create fundraisers for your nonprofit. According to Meta: We’re expanding the set of nonprofits that people can fundraise...

How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

November 22, 2021
The holiday shopping season is upon us. In the frenzy of exciting discounts and hot new product trends, it can be a challenge for nonprofits with online shops to compete with big brands and e-commerce giants that have significantly larger marketing and advertising budgets. Yet, it is...

Virtual Fundraising: 5 Tips for Moving In-Person Auctions Online

November 20, 2021
With the entire world affected by the COVID-19 pandemic and the subsequent economic fallout, the vital services and resources that nonprofits provide are in historically high demand. To meet this surge and move their mission forward, nonprofits must decide – and decide quickly – the best way...