It’s not easy to tell a good Snapchat story, but the nonprofits listed below are making a concerted effort to pioneer Snapchat storytelling. Doing so requires a willingness to experiment beyond traditional social media marketing and an understanding that there is no immediate payoff in terms of fundraising. In time, Snapcash may be used for fundraising, but for now it’s all...

By the year 2020, over 26 billion things — cars, appliances, roads — will be connected to the Internet. Known as the Internet of Things, our digital and philanthropic lives are about to transform. In the coming years the social good sector will launch #IoT apps that will empower real-time giving while watching TV or listening to radio through your refrigerator. These new fundraising...

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. Similar to the early days of Myspace and its users mastering HTML hacks and widgets, Snapchat has an equally dedicated user base of young people that pride themselves on becoming skilled at Lenses, Filters, Stickers,...

Written by Heather Mansfield who works as an Ambassador for the Public Interest Registry – the nonprofit operator of the .ORG, .NGO and .ONG domains. The fact that the .NGO domains listed below (except techreport.ngo) and in the graphic to the right are still available is astounding and for early adopters with vision, an opportunity to register a domain for...

The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web, email, social media, and visual content. Social Media Tools 1. Blab :: blab.im Connected to Twitter, Blab enables real-time video...

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The act of writing a comprehensive social media fundraising strategy is an essential first step in being successful on social media. The process of defining your goals and priorities will focus and unite communications and fundraising staff and help motivate executive staff to make a...

A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. Based upon the survey results of 2,780 NGOs from Africa, Asia, Australia &...

2016 is going to be a big year for mobile and digital wallet payments. Apple, Facebook, Twitter, Google, PayPal, and Amazon are scrambling to be your chosen first choice and while this is predominantly playing out in the consumer market, in 2016 we will finally start to see mobile and digital wallet payments impact online fundraising in the nonprofit sector. We’re...

Snapchat is a mobile app where users share snaps with one another, but unlike other visual social networks, the snaps disappear once they are viewed. Launched in 2011, many nonprofits have been hesitant to experiment with a mobile social network where content disappears and where no traditional “Follow” functionality exists. But with 100 million daily active users and the launch of Stories (a collection...

Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices that includes a companion “Mobile and Social Fundraising Success Checklist” at the end of the book. For those who have purchased the ebook of Mobile for Good, it is impossible to use the checklist since ebooks are static in their...

Google research has revealed a 30% uptick in searches from August to September related to charitable giving. Your donors are currently in the process of deciding which organizations will be receiving their year-end donations. Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. Overall, the stats indicate a...

Your nonprofit could have a wide variety of excellent blog content, but if your blog’s design doesn’t make a positive first impression, then few will read it – much less share it with their followers on social networks. The same is true with website and web articles. Today’s fast-scanning Internet users need online content that is visually appealing and easy to read on...

It is true that tweets with images receive more engagement, but how much more engagement depends on the quality of the images and if they are properly sized for Twitter (1024  x  512 pixels or a 2:1 aspect ratio). If your nonprofit is committed to maximizing engagement on Twitter, then you must create visually compelling call-to-action images for fundraising and...