Two years of pandemic fundraising have made online fundraising mainstream for most nonprofits. Online fundraising makes it simpler for your donors to give and easier for them to make recurring donations to support your mission. It also allows you to reach a greater number of supporters. As you take advantage of new opportunities to use online fundraising to grow...
Organization Snapshot Habitat for Humanity partners with communities all over the globe to help build homes, with the vision of a world where everyone has a decent place to live. Globally, Habitat for Humanity has worked in more than 70 countries and helped more than 39 million people with improved living conditions since 1976. On the local level, affiliate...
Events are many people’s favorite thing about charity fundraising. They offer a chance to dress up, get together with others, and have a good time — while also raising money for a good cause. While many of these fundraising event staples are great, such as fancy galas and golf tournaments, circumstances aren’t always ideal for in-person gatherings. However, that...
What is TikTok? TikTok is a social media platform that allows users to generate 15-second videos and host live streams. It launched in the United States in 2016 and rapidly grew to more than one billion active users worldwide. At first, the ability for users to quickly gain fame through their videos is what made the app so appealing...
The fundraising pendulum is swinging back to “in person,” but that doesn’t mean you should ease up your online efforts, particularly peer-to-peer fundraising. Here’s why: It boosts the donations of almost any fundraising campaign, helping you to reach your goals. According to The State of Modern Philanthropy 2021, “The median amount raised by events in which attendees raise money on...
With COVID restrictions putting the brakes on many of the past two years’ large gatherings, nonprofits are anxious to resume in-person events – and supporters are looking forward to attending. How can you capture this enthusiasm and turn it into support for your organization? Fundraising events are great opportunities to meet new friends, strengthen existing relationships, and serve a...
If you are a NPO development pro, there are a few things we know about you for sure: The world needs more benevolence creators like you, and you are driven to serve others, ease suffering, and bring hope to the world. That is a GREAT start. However, to achieve your goal, what else do you need? an identified need...
“Pop-ups.” For many of us, it’s a dirty word on the web. We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. Everything is going great until that dreaded pop-up appears. Indeed, pop-ups can be disruptive and distracting when they’re poorly implemented or...
Several years ago, when Steve Latham wanted to make a donation to his alma mater, a financial advisor recommended donating appreciated stock instead of cash. The concept was a win-win: By donating stock, Latham could realize a tax advantage, enabling him to make a larger donation and increase the benefit to the school. The only problem? The process to...
Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. This guide is meant to help you prepare for each season in...
Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. This can bring an additional 60,000 new, targeted visitors to your website each year. While there are program requirements, as...
Even though nonprofit organizations aren’t required by law to publish annual reports, most nonprofit leaders recognize the value annual reports can provide. A well-written annual report will help you demonstrate your accomplishments to current and future donors, cultivate new partnerships, and recognize important people. Nonprofit managers working on annual reports most frequently ask these five questions. Do we Really Need an Annual Report?...
With GivingTuesday in November and year-end donations in December, January is a great time for nonprofits to focus on donor retention. GivingTuesday donors contributed an amazing $2.7 billion in 2021, however, most GivingTuesday donors are one-time donors. The same is true for year-end donations. While it might seem impossible to do, turning one-time donors into monthly donors is a...