According to the soon-to-be-released 2018 Global Trends in Giving Report, 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. 48% say they are somewhat likely. Whatever your personal feelings are about Facebook (love, hate, ambivalent), it’s clear that as a revenue stream...
Inspiring people to take online surveys is tough! We are grateful to the 3,573 people who have taken the 2018 Global Trends In Giving Survey thus far. This year we are getting more participants from outside of the United States, but we definitely need more diversity in our survey respondents for the data to truly reflect the global donor...
One of the most frequent questions asked by nonprofits is: Can I tweet the same content more than once? Most nonprofits only tweet a new blog post, website article, or infographic once (maybe twice) out of fear of appearing spammy on Twitter. However, when you look at the science of Twitter and recognize that the peak lifespan of a...
Nonprofits in North America, Europe, and Australia have a multitude of online fundraising services to choose from mostly thanks to their government’s efforts to build digital records and databases of legally verified nonprofits. In most parts of the world, however, government’s digital capabilities remain a work in progress and as a result, the ability to accept online donations is...
The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media 1. Buffer :: buffer.com Buffer enables social media managers to...
The reports listed below are a small sampling of some of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your nonprofit craft your next online communication and fundraising plan. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed...
The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation, and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. They experimented with placement and color, SEO, and new email marketing services, such as ConstantContact and MailChimp. At the time, making an online donation...
Over the last decade the discussion around nonprofit technology (#nptech) has primarily been social media, mobile technology, and online fundraising, however as the internet enters its next phase, nonprofits need to better understand some of the more complicated concepts that will shape the internet and its use in the decades to come. Advancements in internet technology will change how...
Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! For the last two weeks the organization has been writing compelling posts that evoke strong emotions, uploaded photos that accentuate the story, added...
Now in its third year, the 2018 Global NGO Technology Report is based upon the survey results of 5,352 NGOs from 164 countries. The report is groundbreaking in that it is the only annual research project dedicated to studying how NGOs worldwide use web and email communications, online fundraising tools, social media, mobile technology, and data management and security software....
On January 30, 2018 Donald Trump, the 45th President of the United States, will present the 96th in-person State of the Union Address. For days before, the day of, and for days after the hashtag #SOTU will be a top trending topic on Twitter. With online and offline activism at unprecedented levels, this year’s State of the Union is likely to attract large online and...
Thus far, nonprofits have struggled to create mobile apps that their donors and supporters want to use. They don’t have the financial resources or staff expertise necessary and as a result, app stores are lacking in apps that inspire people to do good. Now 11 years after the launch of the first iPhone, social enterprises and socially-responsible businesses are...
Updated: 2019 Cause Awareness & Giving Day Calendar Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign...