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10 Online Fundraising Best Practices for Nonprofits

The technology to donate online was launched in the late 1990’s and through a process of trial and error NGOs have slowly been able to build donor’s confidence in the technology and grow their online donor database. Today online donations make up an average of 7-10% of

HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook

According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feed through unpaid distribution and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data

The Insights of 100,000 Nonprofit Technology Facebook Fans

Last week the Nonprofit Tech for Good Facebook Page reached the 100,000 fans. It took 8 years, 4 months, and 22 days. Growth slowed significantly in February 2016 to approximately 200 new likes a month whereas in the year previous new likes averaged 800 per month. Overall, the page

12 Not-So-Great Realities About Nonprofits and Social Media

For more than a decade the blogosphere has touted the power and promise of social media (this blog included), but there is also a downside to using social media for your nonprofit. Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take

How Nonprofit New Media Managers Can Manage Mobile and Social Media Burnout

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofit new media managers often battle mobile and social media burnout. The mental energy required to actively engage multiple communities simultaneously is exhausting. Plugged in from early morning to late afternoon and early

What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools

The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Essentially a digital payment system that allows 2-tap giving by using a donor’s saved credit card information in their Facebook account, we are definitely entering a new era in online and mobile fundraising. Once donors

28 Must-Read Fundraising and Social Media Reports for Nonprofits

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest

16 Must-Know Stats About Online Fundraising and Social Media

It’s true that social media is in transition. Facebook Reach is at an all time low. Instagram has a new algorithm. Twitter is in flux. And the next Big Thing in social media 💯 Snapchat 😍 is baffling to many seasoned social media managers. But digital and mobile app payments are coming.

10 Signs Your Small Nonprofit Excels at Social Media

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. On top of those challenges, Facebook reach

How Nonprofits Can Increase Reach and Engagement Using Facebook Notes

Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. Most nonprofits have likely removed the Notes app in the years since, but you may be