10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

March 24, 2010
“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009 For those 79% of

HOW TO: Effectively Manage Hate and Anger on Social Media Sites

March 21, 2010
I normally try to leave politics and religion out of my work with nonprofits, but this time I need to make an exception. A month ago I launched a Facebook Page called Accomplishments of President Barack Obama. In just that short time it has become abundantly clear

Which is a better investment for your nonprofit – an iPhone App or a mobile website?

March 10, 2010
June 7 Update :: As mentioned in the post below, I started sensing that a mobile website may be a better investment for nonprofits than an iPhone/iTouch App early in 2010. Some new data reinforces that idea: comScore: Browser Continues to be More Popular than Applications for

Facebook Advertising Experiment for Nonprofit Organizations :: The Results

March 2, 2010
Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. The results are below: 1. Purchasing advertising did not increase

YouTube Extends Their Nonprofit Program to Canada and Australia

February 26, 2010
Good news! In addition to the United States and the United Kingdom, nonprofits in Canada and Australia can now also take advantage of  YouTube’s Nonprofit Program. The benefits of the program incude: Premium branding capabilities and increased uploading capacity (View Example) The option to drive fundraising through

Four Reasons Why Nonprofits Need a Mobile Website

February 24, 2010
If your nonprofit is experimenting with text-to-give, text alerts and/or smartphone Apps (or planning to), then launching a mobile website is something your organization should seriously consider. If not an entire site, then at the very least your organization should create select web pages that are designed

An Experiment with Facebook Advertising for Nonprofit Organizations

February 9, 2010
2/28 Update :: Facebook did not run the second ad. It was either a tech glitch, I did something wrong, or they just would not run the ad with $.28 per click bid (See 2/22 Update). I don’t know, but honestly, the first ad’s poor performance coupled