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Facebook Timeline Launches With Three “Giving” Apps – Many More Likely To Come

February 7, 2012
As Facebook Timeline continues to roll out to individual users site wide, it’s worth noting that three ‘Giving” apps have been launched in Facebook’s new App Gallery for Timeline: Causes, FundRazr, and Artez Interactive:  Organized under the category of “Giving” in the new App Gallery for Timeline, two of the apps focus on social fundraising (friends asking friends to donate...

22 Must-Circle Nonprofits on Google+

January 23, 2012
As a follow-up to Google+ Best Practices for Nonprofits and 22 Must-Circle Nonprofit Bloggers and Resources on Google+, below are 22 nonprofits that are regularly using Google+ effectively to engage and inspire the Google+ community. As traffic continues to grow,  new tools and functionality are added almost daily. Google+ is definitely a work in progress. Most nonprofits are still...

Nine Nonprofits Offering Timeline Covers for Their Facebook Fans

January 22, 2012
The new Facebook Timeline design is now available for upgrade to all Facebook users. The design was meant to be rolled out site wide in December 2011, however a lawsuit with Timelines.com is prolonging the mandatory switch – most likely only temporarily. Whatever your personal feelings are about Facebook Timeline, nonprofits would be wise prepare for it’s launch site wide including a...

HOW TO: Get Your Nonprofit Started on Pinterest

January 16, 2012
When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. Not relevant to the vast majority of nonprofits and (whew!) not another site I need to pay attention to.” Now, just two weeks into January, I am completely addicted to pinning boards for...

11 New Year’s Resolutions for Nonprofit Social Media Managers

January 3, 2012
There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. The truth is I think it has only...

Social Media: What To Do If Your Boss Doesn’t Get It

November 28, 2011
Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. Though Facebook had gone public nine months previous, Facebook Groups were only...

Free Mini-Webinar: Social and Mobile Media for Nonprofit Executive Staff

November 28, 2011
Date: Wednesday, February 15 Time: 1-1:45pm EST Cost: Free Presenter: Heather Mansfield Register:  Here! The content of this mini-webinar is specifically tailored for executive staff in the nonprofit sector, particularly those that are skeptical of the value of social and mobile media. The idea for this webinar arose from presenting more than 100 social and mobile media trainings and webinars in 2011...

22 Must-Circle Nonprofit Bloggers and Resources on Google+

November 21, 2011
I joined Google+ a few months ago as an individual, but it hasn’t been until the recent launch of Google+ Pages that I began investing time in the exploring the Google+ community and tool set. Google+ is a bit more complicated than Facebook or Twitter, but already a significant source of traffic to this blog, and like most communities...

Three Ways Mobile Wallets Could Transform Fundraising

November 14, 2011
Mobile Wallets are going to dramatically transform how consumers purchase goods and services. Many predict the end of cash and physical credit cards for both point-of-sale and online transactions within the next five years. Not one to shy or fear new technology, I’ll be one of the first to ditch cash completely and transfer my credit cards to a...

HOW TO: Create a Google+ Page for Your Nonprofit

November 7, 2011
Page” on Google+. If you are new to Google+, then first please read carefully my Google+ Best Practices for Nonprofits to become familiar with Google+ so that you make sure that you set up your Google Account and Google+ Profile correctly before following the instructions below for creating a Google+ Page for your nonprofit. 1. Login to your personal...

11 Website Design Best Practices for Nonprofits

October 31, 2011
The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters....

Support [Your Organization] on Valley Gives Day on December 10, 2014

October 30, 2011
is one of the hundreds of nonprofits participating in the third  annual Valley Gives Day scheduled for December 10, 2014. Valley Gives Day is an innovative online fundraising event that encourages individuals to donate as much money as possible in support of their favorite charities in just twenty-four hours. Throughout the day, donors will be randomly chosen and your gift may be...