Author Archive

Heather Mansfield is the editor-in-chief and founder of Nonprofit Tech for Good and author of the best-selling books Mobile for Good and Social Media for Social Good.

2025 Website Marketing Best Practices for Nonprofits

March 16, 2025
Your website is the foundation upon which your digital marketing and fundraising campaigns are built. How well your nonprofit's email and social media campaigns perform depends upon how well your website communicates your mission and programs and whether it is optimized to capture leads and inspire action. 

6 Ways to Grow Your Nonprofit’s Following on Social Media

January 16, 2025
The average growth rate for social media ranges from .64% to 3% per month. In other words, the era of organic growth on social media is over. To grow your following on social media, you need to make a concerted effort to let your supporters and donors know how to find your nonprofit on social media.

New! Earn 2025 Certificate in Artificial Intelligence (AI) for Marketing & Fundraising

December 30, 2024
AI is not going to replace digital marketers and fundraisers, but when used effectively, AI can help you become a more efficient and successful digital marketer and fundraiser. This certificate program provides an honest, balanced approach to using AI for nonprofit marketing and fundraising—and illuminates why human creativity is more valuable than ever.