Author Archive

Heather Mansfield is the editor-in-chief and founder of Nonprofit Tech for Good and author of the best-selling books Mobile for Good and Social Media for Social Good.

[Recordings] Earn a 2024 Certificate in Social Media Marketing & Fundraising

August 7, 2024
Customized for nonprofits with limited time and financial resources, the certificate program covers the fundamentals of social media marketing and fundraising for your nonprofit. Participants will learn how to create a social media strategy, craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

5 Ways Tech Makes Golf Tournaments Irresistible to Sponsors

August 2, 2024
Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars.

The Biggest Branding Mistakes Nonprofits Make: 3 Essential Fixes

June 16, 2024
Despite meaningful and transformative missions, nonprofits often fall into common branding traps. Small and medium-sized nonprofits, in particular, often lack the resources and expertise to craft compelling narratives, engage supporters, and clearly define the problems they address. This leads to confusion, disengagement, and missed opportunities for support.