Fundraising Archive

The Top 5 Fundraising Trends in 2020

October 4, 2019
By Scot Chisholm, CEO and Co-founder of Classy––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. If it seems like we’ve been talking about 2020 for decades, it’s because we have been. Over the last century, futurists and experts in nearly every field have made some...

4 Tips to Increase Conversions on Your Online Giving Page

September 29, 2019
By Christy Noel, Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. You’ve got your branding and nonprofit messaging down, your outreach is humming...

8 #GivingTuesday Storytelling Tips for Nonprofits 

September 19, 2019
By Tereza Litsa, Social Media Manager at Lightful, a simple social media management platform for nonprofits. #GivingTuesday is the biggest generosity movement in history. With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a...

Newly Released in English, español, français e português! The 2019 Global NGO Technology Report

September 15, 2019
Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. This year the benchmarks are available for six regions: Africa Asia Australia and New Zealand Europe Latin America and the Caribbean The United States and...

How Nonprofits Can Use VR and AR Tech for Fundraising

September 4, 2019
By Kayla Matthews, writer at ProductivityTheory.com and business journalist dedicated to helping others better their productivity. Fundraising is and will always be a necessity for nonprofit organizations, but times have changed — and so has the technology. It’s not necessary to stand outside local grocery stores with a bell and a bucket anymore, though that is still effective. Some...

6 Ideas for Using the Instagram Donation Sticker to Raise Money

August 29, 2019
By Julia Campbell, a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time...

5 Reasons Why Nonprofits Love Cryptocurrency

August 22, 2019
By Alex Wilson and Pat Duffy, co-founders of The Giving Block Thanks to the increase in the price of Bitcoin and other cryptocurrencies, nonprofits are increasingly turning to cryptocurrency as a new source of revenue. Beyond the revenue potential, some nonprofits are taking things a step further by looking at ways they can become more transparent, provide stability, and provide tax...

[FREE WEBINAR] 5 Trends Shaping the Future of Fundraising in 2020

August 14, 2019
UPDATE: This webinar was presented on August 13, 2019. You can view a recap of the webinar on the Classy website. If it seems like we’ve been talking about 2020 for decades—it’s because we have been. Over the last century futurists and experts in nearly every field have made some kind of declarative prediction for 2020 and what the world...

8 Best Practices for Nonprofit Event Fundraising

July 25, 2019
Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. And while charity events can be important for...

82 Fundraising and Social Media Stats for Nonprofits

July 21, 2019
By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report Fundraising Stats The average online gift in 2018 was $96.40 USD (Blackbaud Luminate Online Report). 8.5% of overall fundraising in 2018 came from online giving (Charitable Giving Report). 54% of donors worldwide prefer to give via credit or debit card. 11%...

10 Ways to Make Your Nonprofit’s Fundraising More Social

July 10, 2019
By Tereza Litsa, Social Media Manager at Lightful, a simple social media management platform for nonprofits. Online fundraising is becoming more popular each year. It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy....