Fundraising Archive

25 Must-Know Global Trends in Giving

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is an annual research project that examines how donors prefer to give and engage with their favorite causes and charitable organizations. Sponsored by the Public Interest Registry and researched by Nonprofit Tech for Good,

#GiftsforGood 🎁 A Hashtag for Holiday Shopping That Benefits Nonprofits

According to PayPal Holiday Research 2017, 63% of consumers are more likely to shop from a store that will donate a percentage of their proceeds to a cause. #GiftsforGood is a hashtag campaign meant to help consumers find holiday gifts that benefit good causes: Nonprofits 🎁 Use #GiftsforGood on

Cause Awareness & Giving Day Campaigns for Nonprofits

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps

How to Choose the Right Domain Name for Your Nonprofit, Charity, or NGO

Your nonprofit’s website and email campaigns are the foundation of your online brand and choosing the right domain for your website and email campaigns is critical to your organization’s online success. The top three domains for the social good sector are .org, .ngo, and .ong. .org is

How Ideology Impacts Which Causes Donors Support

According to the 2017 Global Trends in Giving Report, a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Donors with a conservative ideology are more traditional in their giving while donors with a liberal ideology are more diverse

Top 5 Social Media Best Practices for #GivingTuesday

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in

Data for Good: Fundraising and Technology Insights for your Year-End Campaigns

Presented on September 20 via webinar, the slides below highlight data from the 2017 Global NGO Technology Report, the 2017 Global Trends in Giving Report, and Network for Good’s donor platform to determine if U.S. nonprofits are using technology in the ways that their donors and supporters