Use these email marketing statistics to guide your nonprofit in creating and maintaining an email marketing strategy that maximizes the reader experience and fundraising success.
According to the most recent Online Donor Feedback Survey, 33% of online donors say that email is the tool that most inspires them to give while 29% say social media, 17% website, and 9% print, and as a result, nonprofits raise an average $1.11 per email contact per email fundraising appeal. Despite the popular myth which asserts that email is dying, the...
AI enables nonprofits to increase fundraising revenue by optimizing donor engagement, predicting giving patterns, and personalizing outreach. These AI marketing and fundraising statistics can help your inspire your nonprofit into adopting generative and predictive AI.
In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 2024 Online Donor Feedback Survey. The results provide a glimpse into the communication and giving preferences of online donors. Thank you to those who took the survey!
The reports listed are the nonprofit sector's most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.
Email is a powerhouse for fundraising. Twenty-six percent of online donors say that email is the tool that most inspires them to give – outpacing social media, websites, and print materials. Email is also their preferred communication method to receive news updates, appeals, and thank you messages.
101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series that covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. The series took nearly two years to complete, but as of this week is finished and up-to-date!
Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website design, email marketing, online fundraising, and social media for nonprofits.
A recent study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.
Email accessibility is the crafting of email messages for people with visual, and auditory limitations so they can effectively utilize email communications. Nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications.
Your online donors and supporters are bombarded daily with breaking news, advertising, and spam. As a result, your nonprofit only has a very brief moment to capture their attention and inspire them to act on behalf of your nonprofit. This is best done through well-written and visually-compelling content about your mission and programs.
When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Use any of these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns.
The 2023 Nonprofit Tech for Good Report is based on the survey responses of 1,732 nonprofit professionals. Survey questions covered website and email communications, online fundraising, social media, and professional development in the nonprofit sector.