Now into the second quarter of 2017, three themes are taking shape that the nonprofit sector should be aware of. First, online fundraising revenue is growing worldwide and it will continue to increase for years to come. The arc of success for digital fundraising has just begun. Second, the popularity of social networking is steady and continues to spread...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits and a follow-up to 5 Online Communication Styles for Nonprofits. From print to email communications, but especially on mobile and social media, there are content themes guaranteed to inspire a reaction on the part your donors and supporters. Mastering the art of telling a success story, creating...
2017 is the final year of free webinars for nonprofits (view final schedule). To date, Nonprofit Tech for Good has trained 49,000 nonprofit, charity, and NGO staff worldwide on how to succeed in online communications and fundraising. Each webinar has a central theme, but the 10 random tips below are outliers and haven’t yet been integrated into the webinar...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content. The easiest way to craft your tone of voice is to base it upon the mission...
Digital payments are going to make a big impact on social and mobile media in 2017, but there are some new fundraising services and niche tools and apps that speak to current fundraising trends in the nonprofit sector i.e., the decreased of use cash, the rapid rise of the app economy, and gaming for good. That said, launching a fundraising...
Based on data gleaned from the 2017 Global NGO Online Technology Report, below are 27 stats about how NGOs worldwide are using online technology. Within the report you can view the same data broken out by continent. For this year’s report, 4,908 NGOs participated. The primary goal of the report is to set a baseline of benchmarks for success...
Odds are your nonprofit has a LinkedIn Page. Most nonprofits have claimed their pages and set up the basics, but very few regularly post on their LinkedIn Pages. Snapchat and Instagram may be all the buzz, but ignoring LinkedIn Pages is a mistake. In addition the reasons listed below, the demographics of LinkedIn users bodes well for engaging donors and amazingly LinkedIn...
In the late 1990’s nonprofits began to launch websites, experiment with email marketing, and sign up for their first “Donate Now” service. Then, in the late 2000’s nonprofits embraced social networking sites, first Myspace and YouTube, then Facebook and Twitter. Now, in the late 2010’s, we’re on the verge of yet another seismic shift that will have a profound...
Twitter is experimenting with allowing certain nonprofits to accept donations directly through tweets. Like how only a select few nonprofits had access to Facebook’s early launch of their Facebook Fundraising Tools, only a select few nonprofits currently have access to Twitter Donations. It is unclear if Twitter has plans to provide access to more nonprofits in the near future,...
The following is an excerpt from October-December 2016 Edition of AsianNGO Magazine. Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. The rapid rise of social media and its proliferation to every corner...
For nonprofits to succeed on social media, they have to be good at social media and that requires a clear understanding of how, when, and why individuals engage with nonprofits on social media. With a primary focus on blogging, Facebook, Twitter, and Instagram, the webinar content below was presented by Heather Mansfield on November 8, 2016 to 2,150 nonprofit...
Twitter Moments as defined by Twitter are curated tweets collected into a story. First launched in October 2015 in partnership with a select few media partners, as of September 29 all Twitter users can now create Moments. For nonprofits active on Twitter, Moments are new way to showcase the best tweets about your event or campaign. Moments are meant predominately...
An Instagram Photo and Video Essay by Heather Mansfield For many years I’ve wanted to visit The Hague, Netherlands. ?? Known as the International City of Peace and Justice, there are more than 160 NGOs in Den Haag working to make the world a better place. I was in the Netherlands for the International Fundraising Congress (on behalf of OnGood.ngo) and without...