By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. The pandemic has drastically altered the ways nonprofits interact with their supporters. While social media is now a common part of every nonprofit’s communication strategy, a common...
By Elizabeth Ngonzi, is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. She is also the Founder and CEO of Liz Ngonzi Transforms, a boutique international consulting firm that provides consulting, executive coaching, and training services that enable social sector leaders and entrepreneurs to increase their impact and...
By Dana Bakich, Founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. She’s worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Hashtag Lunchbag, and many more. With in-person events postponed for the foreseeable future, digital opportunities own the stage. ...
The bad news? Tens of millions are out of work worldwide due to the COVID-19 crisis. The good news? The economy will eventually bounce back and a record number of new employment opportunities will be available and many of these future jobs will be remote. Nonprofits that embrace the flexible work movement experience many benefits, such as increased productivity...
By Josh Kashorek, Director of Marketing at Journity, and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like...
By Annisa Wanat, an independent consultant who works to strengthen the capacity of mission-driven organizations to achieve their goals more strategically by providing customized solutions in leadership, management, and communications. Most nonprofit board members volunteer because they want to support a worthy cause. While a board’s priority is always governance, its members may also be the organization’s best spokespeople,...
By Jean O’Brien, founder of Digital Charity Lab, a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s...
By Emily Rose Patz, Senior Copywriter at DonorPerfect Check out these social media post templates for ideas of post themes and content format for your Facebook, Instagram, and Twitter feeds. Just plug your content into the placeholders, and you’re good to go. 1) Introduce your event theme with eye-catching imagery. Your first post should pop the most and inspire your supporters...
By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. In addition to...
By Brent Merritt, a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been...
UPDATE: This webinar was presented on November 13, 2019 (View Recording and Slides). Social media channels can help you amplify the message of your fundraising campaigns. What’s important is to understand how to make the most of each social media platform. This webinar will look at the latest trends in social media fundraising and how to improve the success...
Now its fourth edition, the 2019 Global NGO Technology Report has over 1,000 useful statistics for NGOs, NPOs, and charities worldwide. The stats below represent 5,721 organizations from 160 countries. The data is also available in the report in infographic format by region: Africa, Asia, Australia & New Zealand, Europe, Latin America & the Caribbean, and the United States...
By Tereza Litsa, Social Media Manager at Lightful, a simple social media management platform for nonprofits. #GivingTuesday is the biggest generosity movement in history. With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a...