Social Media Archive

How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

July 13, 2020
By Moree Lambeth, Senior Content Creator at Water.org The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused...

8 Lessons Learned from Hosting Golf Event Fundraisers During COVID-19

July 12, 2020
By Katie Casillas, director of marketing at GolfStatus.org, an event management platform specifically for golf fundraisers. There’s no doubting it: 2020 has forced organizations, industries, and entire sectors to adapt. Event fundraising is no exception and, within the category, the golf fundraiser has become especially critical. With other major...

How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

July 1, 2020
By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. The pandemic has drastically altered the ways nonprofits interact with their supporters. While social media...

4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

May 8, 2020
By Elizabeth Ngonzi, is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. She is also the Founder and CEO of Liz Ngonzi Transforms, a boutique international consulting firm that provides consulting, executive coaching, and training services...

How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

April 20, 2020
By Dana Bakich, Founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. She’s worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Hashtag Lunchbag, and many more.  With...

16 Online Job Boards for Nonprofit Professionals Worldwide

April 10, 2020
The bad news? Tens of millions are out of work worldwide due to the COVID-19 crisis. The good news? The economy will eventually bounce back and a record number of new employment opportunities will be available and many of these future jobs will be remote. Nonprofits that...

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

April 2, 2020
By Josh Kashorek, Director of Marketing at Journity, and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to...