Social Media Archive

6 Ways to Raise More with Facebook Fundraisers

October 25, 2019
By Brent Merritt, a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been...

39 Social Media Stats from the 2019 Global NGO Technology Report

September 22, 2019
Now its fourth edition, the 2019 Global NGO Technology Report has over 1,000 useful statistics for NGOs, NPOs, and charities worldwide. The stats below represent 5,721 organizations from 160 countries. The data is also available in the report in infographic format by region: Africa, Asia, Australia & New Zealand, Europe, Latin America & the Caribbean, and the United States...

8 #GivingTuesday Storytelling Tips for Nonprofits 

September 19, 2019
By Tereza Litsa, Social Media Manager at Lightful, a simple social media management platform for nonprofits. #GivingTuesday is the biggest generosity movement in history. With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a...

Newly Released in English, español, français e português! The 2019 Global NGO Technology Report

September 15, 2019
Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. This year the benchmarks are available for six regions: Africa Asia Australia and New Zealand Europe Latin America and the Caribbean The United States and...

6 Ideas for Using the Instagram Donation Sticker to Raise Money

August 29, 2019
By Julia Campbell, a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time...

82 Fundraising and Social Media Stats for Nonprofits

July 21, 2019
By Heather Mansfield, Editor-in-chief of Nonprofit Tech for Good and producer of the Global NGO Technology Report and the Global Trends in Giving Report Fundraising Stats The average online gift in 2018 was $96.40 USD (Blackbaud Luminate Online Report). 8.5% of overall fundraising in 2018 came from online giving (Charitable Giving Report). 54% of donors worldwide prefer to give via credit or debit card. 11%...

10 Ways to Make Your Nonprofit’s Fundraising More Social

July 10, 2019
By Tereza Litsa, Social Media Manager at Lightful, a simple social media management platform for nonprofits. Online fundraising is becoming more popular each year. It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy....

7 Keys to an Effective Social Media Ambassador Program

July 5, 2019
By Melissa Russom, a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. We trust people more than we trust companies. It’s that simple.  In fact, according to Nielson, 92% of people claim they trust personal recommendations and other earned media, while just over half...

[FREE WEBINAR] 10 Emerging Trends in Social Media for Small Nonprofits

May 16, 2019
Update: This webinar was presented on June 11, 2019. It will presented again early 2020. In the meantime, view upcoming free webinars. Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. From chatbots to social advertising to the rapid...