Provided you set aside the time to explore and experiment, your nonprofit can use the tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Websites & Email 1. accessiBe :: accessibe.com accessiBe uses AI and machine learning to analyze and then convert your website for those with hearing, vision, and cognitive disabilities. The...
By Lindsay Johnson, Marketing Team Member at MobileCause, an industry leader in virtual fundraising events and online giving, plus fundraising solutions such as peer-to-peer, text-to-donate and mobile messaging. We can all agree, 2020 was a doozy of a year, bringing indelible changes to the landscape of fundraising. Yet, nonprofit organizations are resilient and have always risen to the occasion...
By Allison Weber, founder of Allison Weber Consulting, a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It’s no secret that corporate donors are invaluable partners for nonprofits. They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. The mystery that stumps some organizations is how to...
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List of Commemorative Months. January 17: World Religion Day — #WorldReligionDay 18: Martin Luther King, Jr. Day of Service — #MLKDay 28: Data Privacy Day — ...
As the shift to digital marketing and fundraising continues to rapidly increase in the nonprofit sector, it is inevitable that your nonprofit will need to invest in professional graphic design. Below is a list of recommended graphic designers that have experience working with nonprofits, NGOs, and charities. For your reference: ⭐ = $50 USD/hour ⭐⭐ = $100 USD/hour ⭐⭐⭐...
By Allison Weber, founder of Allison Weber Consulting, a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. They whisk people away from their everyday lives and connect them with ideas that can revolutionize how they think. Now more than ever, nonprofits need to share stories of how they’re making...
Written by Findjoo, this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Post 1: 12 Features Membership Organizations & Associations Should Look for in a CRM There are dozens of ways to attract new members for your association, however one of the most effective methods...
By Robin L. Cabral, MA, CFRE, MFIA, founder of Development Consulting Services, which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success. Development audit after development audit of small- to...
By Kristina Brunnler, Marketing Manager at MobileCause In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. Below are simple, yet often overlooked, social media tips...
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits Online...
By Moree Lambeth, Senior Content Creator at Water.org The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being...
By Katie Casillas, director of marketing at GolfStatus.org, an event management platform specifically for golf fundraisers. There’s no doubting it: 2020 has forced organizations, industries, and entire sectors to adapt. Event fundraising is no exception and, within the category, the golf fundraiser has become especially critical. With other major events going completely virtual and, in many cases, being altogether canceled, nonprofits...
By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. The pandemic has drastically altered the ways nonprofits interact with their supporters. While social media is now a common part of every nonprofit’s communication strategy, a common...