Updated: 2019 Cause Awareness & Giving Day Calendar Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign...

As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. The webinar was the final webinar...

Real-time reporting from nonprofit conferences and events requires an advanced skill set, training, and a lot of practice. Tailored for social media managers, this webinar below was presented on October 9 highlighted which skills are necessary for live reporting, which online tools work the best, and outlined a 6-week plan that includes pre-event planning and post-event follow-up. To register...

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission. Presented on...

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. The webinar content below was presented by Heather Mansfield on September 19, 2017 to 1,175 nonprofit staff. It was the...

It’s not official, but it’s obvious that Facebook is ramping up promotion of its native “Donate” buttons and Fundraisers in its News Feed. Even before Facebook helped raise $10 million dollars for the Center for Disaster Philanthropy for Hurricane Harvey relief, Facebook “Donate” buttons and fundraisers created by Facebook users were popping up in the feed with increased frequency....

Rapid population growth and migration are dramatically changing societies and ecosystems worldwide and as this future unfolds nonprofits, NGOs, and charities will play a central role in safeguarding the world’s most vulnerable communities, the land upon which they live, and the wildlife that surrounds them. As the social conscience of of globalization, the nonprofit sector needs to contemplate future...

The inaugural edition of the 2017 Global Trends in Giving Report will be released on September 12, 2017. Based on the survey responses of 4,084 donors worldwide, the report summarizes donor data across six continents about how online and mobile technology effects giving. The report also examines the impact of gender, generation, and ideology upon giving and volunteerism. Researched...

YouTube launched almost 13 years ago on February 14, 2005 and you got to give credit to the early adopter nonprofits active on YouTube in its early years. These early adopters were also embracing Myspace when the vast majority of nonprofits hadn’t yet had their aha moment about social media. Today, approximately 72% of internet traffic is video and one...

Youth belonging to Generation Z were born in and after 1998. The oldest of Gen Zs are currently entering college and finishing high school. Raised predominantly by Gen Xers who were pummeled by the Great Recession, early research about those belonging to Gen Z indicates that they are cautious about spending money, are bargain shoppers, and more likely to save...

The inaugural edition of the Global Trends in Giving Report will be released on September 4, 2017.  The report is groundbreaking in that it is the only annual research project dedicated to studying how and why donors worldwide give to their favorite causes and charitable organizations. If you have not yet participated in the 2017 Global Trends in Giving...

Currently only nonprofits in the United States can take advantage of Facebook Fundraisers. This is frustrating to many NGOs, charities, and nonprofits located outside of the United States, but it’s due to the fact that the United States has a database of nonprofits called GuideStar USA that Facebook can sync with theirs to easily verify a nonprofit’s legal status. Facebook is...

The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media 1. Buffer :: buffer.com Buffer enables social media managers to...