#FundraisingFriday is a campaign meant to inspire individuals to commit to donating at least $10 to one of their favorite nonprofits every Friday. First tweeted in May 2012 from @NonprofitOrgs, the hashtag has since then been tweeted and retweeted thousands of times. If you are a nonprofit, use the #FundraisingFriday hashtag to ask your followerers and fans to donate. If you...
In honor of World NGO Day on Thursday, February 27, Nonprofit Tech for Good will be presenting a free webinar covering the top 10 online communications and fundraising best practices for NGOs. Date: Thursday, February 27, 2014 Time: 9am (New York City), 2pm (London), 5pm (Nairobi) Cost: Free Duration: 90 minutes How to Register: Sign up Presented by: Heather Mansfield View: Complete Webinar Schedule The foundation...
As follow-up to 29 Online Gift Stores That Benefit Nonprofits, below are 19 nonprofits that are offering symbolic gifts and adoptions this holiday season. These gift programs are ideal for socially and environmentally conscious holiday shoppers that would prefer their spending directly empower nonprofits. They also make excellent gifts for activists and advocates of global development, environmental conservation, and wildlife...
AmazonSmile is a new program that enables Amazon shoppers to easily donate 0.5% of their purchases ($.50 per $100 spent) to their favorite U.S.-based nonprofits. With $26.5 billion in sales projected for the fourth quarter for 2013 alone, up to $13.25 million in funds could be raised. Through a partnership with GuideStar USA, over one million nonprofits are already...
Since the launch of the iPhone on June 29, 2007 many mobile fundraising apps have been released, but few have been successful. Some apps were based on good ideas, but ahead of their time and others simply weren’t good enough to keep users interested. Six years later the design and functionality of fundraising apps has improved significantly. Still in their...
Updated: View 2019 Holiday Shopping Guide The National Retail Federation is projecting that the average American holiday shopper will spend on $738 this holiday season generating more than $602 billion in total sales. That’s a lot of consumer spending power that when spent consciously can help finance nonprofits and good causes worldwide. It may cost a bit more to...
The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. In truth, the Mobile Web is already here. Going mobile...
The African Wildlife Foundation’s Annual Safari Sweepstakes promotion is as close as it gets to perfect. The design and branding is modern and mobile-optimized, visuals and call-to-action graphics are prioritized over text, and social media is integrated throughout the entire process of entering the sweepstakes. Not only by entering the contest may you win a trip of a lifetime, but...
As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries, below are five social media best practices specifically tailored for small NGOs in developing countries. Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an e-newsletter, and having the ability to accept online donations, your NGO is...
Thanks to Microsoft Citizenship Asia Pacific, I’ve had the great honor to present a series of online fundraising and social media trainings to over three hundred non-governmental organizations (NGOs) throughout Asia Pacific over the last three years. The experience has made me acutely aware that access to information about trends in nonprofit technology, online fundraising, and social media often...
Launched in 2007, YouTube’s Nonprofit Program has gone through multiple changes over the last six years. Initially the program was only offered to qualified U.S. nonprofits and the benefits were limited to premium branding functionality and the ability to add a Google Checkout donate button to nonprofit YouTube channels. Today, however, the program has been expanded to Australia, Canada, Germany, India, Ireland,...
This blog post officially launches the research stage of writing my second book which will be published and shipped in Spring 2014. A follow-up to Social Media for Social Good: A How-To Guide for Nonprofits, this book will place much more emphasis on using social media and mobile technology for fundraising. That said, I am very curious how social...
There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. It’s...