There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. Gen Y) and Baby Boomers and a growing interest in Gen Z a.k.a. #Philanthrokids, but almost no analysis of Generation X (aged 35-50 years). As the first generation to donate online and the generation that pioneered web design, email, blogging, and online advocacy, ignoring Gen X is a...
Over the last six months Nonprofit Tech for Good has bookmarked over 50 fundraising tools to prepare for this blog post. When the time came to write the post, at least 25% of the fundraising tools had shut down. It is very difficult to launch a fundraising service that is sustainable i.e., can earn enough revenue to pay staff,...
Working at a nonprofit often pays less than the for-profit sector, but the perks of extended vacation time, flex time, and the personal satisfaction of having a meaningful professional life can outweigh the financial downside of building a nonprofit career. And the good news is that 2015 is predicted to be a great year for nonprofit sector hiring thanks to a rebounding economy....
LinkedIn launched in 2003, Facebook launched in 2004, and Twitter launched in 2006. Now more than a decade into the Social Web, the use of social networks still continues to grow worldwide and will continue to do so for years to come. It’s no coincidence that online giving is growing rapidly as well. A decade ago most individuals still consumed print news...
Updated: 2019 Cause Awareness & Giving Day Calendar As a follow-up to HOW TO: Tap Into the Power of Cause Awareness Days, below is a list of the most relevant international cause awareness days to the nonprofit sector. Cause awareness days can be powerful for fundraising because social network communities are highly likely to promoting your nonprofit on cause awareness...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days. Your nonprofit can create your own cause awareness day campaign or build one around...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. The next step is to start thinking about the tone of voice of your content. The easiest way...
As a follow-up to 25 Online Gift Stores That Benefit Nonprofits, below are 10 holiday gift programs that benefit nonprofits. Gifts range from symbolic adopt-an-acre of a national park gifts to funding a classroom project in a low-income community. These gift programs are ideal for socially and environmentally conscious holiday shoppers that would prefer their holiday spending directly empower nonprofits. They...
Updated: View 2019 Holiday Shopping Guide According to Shop.org’s annual Holiday 2014 Pre-Holiday Retailer and Consumer Study, two out of five U.S. consumers started their holiday shopping in October. The study also found that online shoppers plan to spend 16 percent more than brick-and-mortar shoppers this holiday season on gifts, decorations, greeting cards, and food. All told, online shoppers expect to...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The Internet is at a tipping point. It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from social networks rather than search engines and that social networks will become the primary source of referral traffic to your...
In 2013 online giving grew 13.5% according to the Blackbaud Index of Online Giving and 14% according to the Network for Good’s Online Giving Index with small and medium-sized nonprofits are experiencing the largest growth. In addition, charitable giving is at an all-time high in the United States and nonprofits would be wise to invest in upgrades to their online donation...
At long last a mobile app has launched that allows Americans to easily donate to any U.S.-based nonprofit in just a few taps. By partnering with Guidestar and Network for Good, donors can now give to their favorite nonprofits and manage their giving portfolio in one simple, very smart mobile app called the Give App. Launched on July 13,...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. As nonprofits have gotten better at implementing multichannel communications and fundraising campaigns and improving their tracking and reporting systems, many nonprofits have come to the conclusion that creating a paid...