Fundraising Archive

[MEDIA ADVISORY] 2017 Global Trends in Giving Report to be Released September 12

August 24, 2017
The inaugural edition of the 2017 Global Trends in Giving Report will be released on September 12, 2017. Based on the survey responses of 4,084 donors worldwide, the report summarizes donor data across six continents about how online and mobile technology effects giving. The report also examines the impact of gender, generation, and ideology upon giving and volunteerism. Researched...

What Your Nonprofit Needs to Know About Gen Z

June 26, 2017
Youth belonging to Generation Z were born in and after 1998. The oldest of Gen Zs are currently entering college and finishing high school. Raised predominantly by Gen Xers who were pummeled by the Great Recession, early research about those belonging to Gen Z indicates that they are cautious about spending money, are bargain shoppers, and more likely to save...

5 Lessons Learned from Donating to 25 Nonprofits

May 28, 2017
If you have donated to a nonprofit within the last 12 months, then please take the 2017 Global Trends in Giving Report! This week Nonprofit Tech for Good donated $25 to 25 nonprofits in order to study how nonprofits are progressing in the design of their donation pages and in the efficacy of their online donation process. There was...

Are the Majority of Online Donors Liberal Female Gen Xers?

May 19, 2017
Liberal female Gen Xers may not be the majority of online donors, but they definitely are the demographic participating most in the 2017 Global Trends in Giving Survey. Good for them and thank you, however, the inaugural edition of the Global Trends in Giving Report to be released September 4, 2017 will only be as good as the data...

How to Create a Peer-to-Peer Fundraising Campaign on Facebook

May 8, 2017
Currently only nonprofits in the United States can take advantage of Facebook Fundraisers. This is frustrating to many NGOs, charities, and nonprofits located outside of the United States, but it’s due to the fact that the United States has a database of nonprofits called GuideStar USA that Facebook can sync with theirs to easily verify a nonprofit’s legal status. Facebook is...

59 Useful Mobile Apps & Online Tools for Nonprofits

May 2, 2017
The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media 1. Buffer :: buffer.com Buffer enables social media managers to...

12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

April 18, 2017
Now into the second quarter of 2017, three themes are taking shape that the nonprofit sector should be aware of. First, online fundraising revenue is growing worldwide and it will continue to increase for years to come. The arc of success for digital fundraising has just begun. Second, the popularity of social networking is steady and continues to spread...

5 Nonprofit Content Themes That Inspire Action

March 27, 2017
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits and a follow-up to 5 Online Communication Styles for Nonprofits. From print to email communications, but especially on mobile and social media, there are content themes guaranteed to inspire a reaction on the part your donors and supporters. Mastering the art of telling a success story, creating...

10 Random, But Useful Online Communications Tips for Nonprofits

March 12, 2017
2017 is the final year of free webinars for nonprofits (view final schedule). To date, Nonprofit Tech for Good has trained 49,000 nonprofit, charity, and NGO staff worldwide on how to succeed in online communications and fundraising. Each webinar has a central theme, but the 10 random tips below are outliers and haven’t yet been integrated into the webinar...

24 Must-Read Fundraising and Social Media Reports for Nonprofits

March 5, 2017
The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help your nonprofit craft a technology and fundraising strategic plan. If you would like to suggest a report be added to the list, please leave a comment below. Most...

5 Online Communication Styles for Nonprofits

February 23, 2017
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content. The easiest way to craft your tone of voice is to base it upon the mission...

8 Fundraising Tools to Watch in 2017

February 11, 2017
Digital payments are going to make a big impact on social and mobile media in 2017, but there are some new fundraising services and niche tools and apps that speak to current fundraising trends in the nonprofit sector i.e., the decreased of use cash, the rapid rise of the app economy, and gaming for good. That said, launching a fundraising...