The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. Based upon the knowledge and experience that the nonprofit sector has gained over the last 20 years of using websites and email...
The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Essentially a digital payment system that allows 2-tap giving by using a donor’s saved credit card information in their Facebook account, we are definitely entering a new era in online and mobile fundraising. Once donors understand how the technology works, there could be a pivotal shift away from...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Not all email lists are the same. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Your ability to segment your email lists will depend on...
It’s not easy to tell a good Snapchat story, but the nonprofits listed below are making a concerted effort to pioneer Snapchat storytelling. Doing so requires a willingness to experiment beyond traditional social media marketing and an understanding that there is no immediate payoff in terms of fundraising. In time, Snapcash may be used for fundraising, but for now it’s all...
By the year 2020, over 26 billion things — cars, appliances, roads — will be connected to the Internet. Known as the Internet of Things, our digital and philanthropic lives are about to transform. In the coming years the social good sector will launch #IoT apps that will empower real-time giving while watching TV or listening to radio through your refrigerator. These new fundraising...
It’s true that social media is in transition. Facebook Reach is at an all time low. Instagram has a new algorithm. Twitter is in flux. And the next Big Thing in social media ? Snapchat ? is baffling to many seasoned social media managers. But digital and mobile app payments are coming. The global internet population is set to triple in the next four...
If you are a nonprofit professional feeling restless or unsatisfied at your current job, 2016 is shaping up to be a good year to make a change. According to the 2016 Nonprofit Employment Practices Report, 57% of nonprofits plan on creating new positions in 2016. The greatest growth is expected in the area of fundraising (44%). Skills in marketing...
Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. Similar to the early days of Myspace and its users mastering HTML hacks and widgets, Snapchat has an equally dedicated user base of young people that pride themselves on becoming skilled at Lenses, Filters, Stickers,...
Written by Heather Mansfield who works as an Ambassador for the Public Interest Registry – the nonprofit operator of the .ORG, .NGO and .ONG domains. The fact that the .NGO domains listed below (except techreport.ngo) and in the graphic to the right are still available is astounding and for early adopters with vision, an opportunity to register a domain for...
The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web, email, social media, and visual content. Social Media Tools 1. Blab :: blab.im Connected to Twitter, Blab enables real-time video...
The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. The act of writing a comprehensive social media fundraising strategy is an essential first step in being successful on social media. The process of defining your goals and priorities will focus and unite communications and fundraising staff and help motivate executive staff to make a...
Launched on February 4, the new BRIDGE Registry is a database of more than three million nonprofits, NGOs, and charities worldwide and each one of them has been assigned a new BRIDGE Number. This new numbering system is a huge leap forward for global philanthropy and may one day enable individuals to donate online to any nonprofit with a BRIDGE Number – not...
A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. Based upon the survey results of 2,780 NGOs from Africa, Asia, Australia &...