By Kim Peterson, Content Marketing Specialist for Give by Cell, a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits, many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails...
By Allison Weber, founder of Allison Weber Consulting, a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. They whisk people away from their everyday lives and connect them with ideas that can revolutionize how they think. Now more than ever, nonprofits need to share stories of how they’re making...
Written by Findjoo, this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Post 1: 12 Features Membership Organizations & Associations Should Look for in a CRM There are dozens of ways to attract new members for your association, however one of the most effective methods...
By Katie Casillas, director of marketing at GolfStatus.org, an event management platform specifically for golf fundraisers. Planning amid uncertainty presents substantial challenges—especially for event fundraisers who must book venues, sign contracts, and send invites, all the while being ready to adapt with just-in-case protocols. Such is the current reality for many fundraisers heading into 2021 with mixed predictions for whether in-person...
By Robin L. Cabral, MA, CFRE, MFIA, founder of Development Consulting Services, which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success. Development audit after development audit of small- to...
Date: Tuesday, January 12, 2021 Time: 1pm EST / 10am PST Presented by: Elizabeth McDonough, Marketing Manager at Classy Carly Foerster, Sales Enablement Manager at Classy Cost: Free Each year, Classy announces fundraising trends to look out for in the coming year, but unforeseen events and variables in 2020 made predicting this year’s trends, without a doubt, the most difficult yet. That...
15,285 people worldwide participated in the survey for the 2020 Global Trends in Giving Report. Of those, 1,817 responded that they had not donated money to charity within the last 12 months. Here are six reasons why: 1) 42% responded that they do not give money to charity because they do not have the financial resources. 2) 22% volunteer...
By Scot Chisholm, CEO and Co-founder of Classy––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Related Webinar on January 12! 4 Fundraising Trends for 2021 and Beyond The entire social sector learned a valuable lesson in 2020: even the most rigorous planning can’t insulate us from the...
By Christy Smaglio, Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Keeping donors can undoubtedly be hard work but, a loyal donor base is vital in sustaining the work you do and furthering your mission. While a good deal of time and resources...
UPDATE: This webinar was presented on November 10, 2020. You can view a recording on GoFundMe Charity’s website. GoFundMe Charity will discuss how to run a successful crowdfunding campaign, share their experience in peer-to-peer fundraising, and discuss current fundraising trends in the nonprofit sector. You will learn how to set up a campaign on the GoFundMe Charity platform, the...
By Kristina Brunnler, Marketing Manager at MobileCause In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. Below are simple, yet often overlooked, social media tips...
#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors. From GivingTuesday: 1) The estimated total of...
101 Digital Marketing Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a “Certificate of Completion” in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits Online...