Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Websites & Email 1. Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It is...
You’ve probably heard how important individual donors are to the sustainability of your nonprofit organization. For an early-stage organization, though, knowing how to get started can feel like an overwhelming task. In this free webinar, you’ll better understand why individual donors are important to your mission, where to find prospects, how to get your first donations, and what to...
Volunteers are a lifeline for many nonprofits. More than 10.4 million volunteers are currently needed to support nonprofits (VolunteerMatch). And the current estimated national value of each volunteer hour is $29.95 (Independent Sector). Let’s do the math and make a conservative estimate. If every needed volunteer contributed just one hour each week, that time could be valued at about...
Last year, 35 million people and 80 countries participated in Giving Tuesday, and these numbers are steadily increasing each year. When the big day is over, more than one-third of annual giving happens in December alone. This presents an amazing opportunity for any size nonprofit to enter the New Year with new relationships, new insight into their retention strategies,...
Startup nonprofits, nonprofit newbies, umbrella organizations, community foundations, mentors… there are a lot of ways people may think about or refer to fiscal sponsorships, even if they’re unfamiliar with the term “fiscal sponsorship.” Fiscal sponsorship started in 1959, although it gained in prominence starting in 1993 when Greg Colvin published the first edition, Fiscal Sponsorship: Six Ways to Do...
101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog and webinar series offered by Nonprofit Tech for Good. Those who register and attend all three webinars in the series will earn a Certificate of in Digital Marketing & Fundraising from Nonprofit Tech for Good. The required three webinars are: Website & Email Best Practices for Nonprofits...
When you think of why your nonprofit’s donors support your organization, do you expect each of their motivations to be the same? If not, are you acknowledging those differences in the way you build relationships with these supporters? If you answered “no…well actually… maybe,” then you are not alone. When time and resources are scarce, it’s easier to send...
First of all, thank you for trying to make your nonprofit website more accessible. You want to do the right thing and make sure your site is easy to use for everyone. That’s important! There’s no easy way to say this, but in most cases, it’s better if you uninstall that plugin (or overlay, or widget)—it’s not going to...
Cause awareness and giving days are 24-hour (or longer) fundraising events that can be powerful moments throughout the year. These days are aimed at rallying communities together to maximize awareness, engagement, and donations. But did you know that GivingTuesday isn’t your only giving day opportunity? Join us as we share how your nonprofit can stand out amongst the crowd....
What is Web3? Web3 is a new version of the internet that uses blockchain (IE a secure but transparent record keeping system) to decentralize the management of the internet, thus reducing the control of prominent companies such as Google or Meta. It is defined as open-source software that doesn’t require the support of a trusted intermediary and it has...
When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program. Discover the benefits of recurring donations....
New survey data of 471 nonprofits from 99designs illustrates the power of good design in digital marketing and fundraising. Highlights include: Nonprofits that invested in professional design in the past two years are 50% more likely to have experienced an increase in fundraising revenue than those who didn’t invest in their visual brand 26% of nonprofits have rebranded in...
Social media tools and trends are always evolving, and to be successful on social media, nonprofits need to embrace a strategy of flexibility and early adoption. This 90-minute webinar will summarize emerging trends in social media and they impact nonprofit digital communications and fundraising. Topics include: An exploration of the metaverse for nonprofits The potential of social VR platforms,...