By Nathan Hill, Optimization Evangelist at NextAfter, works every day to share how testing and optimization can lead to fundraising growth that can transform organizations and causes. At the start of 2018, we (the NextAfter team) set out to understand exactly what recurring giving looks like from the donor’s perspective. After selecting 115 nonprofits spanning 9 verticals, we made recurring...
The 2018 Global Trends in Giving Report is based on the survey results of 6,057 donors worldwide and available for download in four languages – English, español, français, and português. Produced by Nonprofit Tech for Good, the report summarizes donor data across six continents about how online technology effects giving. The report also examines the impact of gender, generation,...
By Richard Chiriboga, a web project manager and front-end developer and founder of CorrienteLatina.com. To first understand how GitHub for Good works, let’s take a step back and understand what GitHub actually is. At its simplest form, Github is a place that houses code into groups called repositories and allows one or more people to update and keep version...
Currently in beta, YouTube has released a new suite of giving tools for a small number of nonprofits in the U.S., however, in the coming coming weeks the company will roll out the tools to all 501(c)(3) nonprofit organizations. If your organization would like to get access to the tools as they roll out, make sure you have signed...
By Nate Andorsky, CEO of Creative Science, a digital agency that aligns behavioral science with design and technology to help nonprofits, foundations, and mission-driven companies rethink the way that they engage with people. Behavioral Science is a powerful area of study, and can be a serious tool in the world of nonprofit fundraising. By understanding how people make the decisions...
By Becky Harpham, a nonprofit marketing expert who enjoys helping nonprofits with their finances and keeping up with the latest SEO trends. Face it – we live in a very technology-focused world these days. So why haven’t you been doing your monthly financial reporting in a cloud-based enterprise resource planning (ERP) yet? Here are five reasons why you should make...
By Ray Gary, the CEO of iDonate, a SaaS-based provider of the world’s most innovative Digital Fundraising Platform for nonprofits. Ray’s experience in launching and building businesses spans nearly three decades, including leadership positions in multiple technology companies. Non-profits aren’t immune to the changes driven by new technology. Technological advancements in other parts of our lives are indirectly changing the way donors...
By Julia Campbell, a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. The first question that probably comes to your mind when reading this headline is – “Pinterest? That’s just for pinning clothing and home...
According to the soon-to-be-released 2018 Global Trends in Giving Report, 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. 48% say they are somewhat likely. Whatever your personal feelings are about Facebook (love, hate, ambivalent), it’s clear that as a revenue stream...
Inspiring people to take online surveys is tough! We are grateful to the 3,573 people who have taken the 2018 Global Trends In Giving Survey thus far. This year we are getting more participants from outside of the United States, but we definitely need more diversity in our survey respondents for the data to truly reflect the global donor...
One of the most frequent questions asked by nonprofits is: Can I tweet the same content more than once? Most nonprofits only tweet a new blog post, website article, or infographic once (maybe twice) out of fear of appearing spammy on Twitter. However, when you look at the science of Twitter and recognize that the peak lifespan of a...
Nonprofits in North America, Europe, and Australia have a multitude of online fundraising services to choose from mostly thanks to their government’s efforts to build digital records and databases of legally verified nonprofits. In most parts of the world, however, government’s digital capabilities remain a work in progress and as a result, the ability to accept online donations is...
The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media 1. Buffer :: buffer.com Buffer enables social media managers to...